Product Marketing Manager

Manage a portfolio Kyocera hardware from launch planning to end of life.
• Work closely with multiple departments, teams, and stakeholders to ensure ultimate sales success of the portfolio.
• Deliver engaging and effective sales enablement to both our internal and external sales channels.
• Support the service strategy and manage the product/service lifecycle.
• Develop new sales propositions and deliver innovative solutions.
• Ensure profitability growth in line with business goals

Market Research:

• Analyse market trends, customer needs, and competitor offerings.

 Messaging and Positioning:

• Develop persuasive messaging and strategic positioning.
• Leverage Kyocera UK’s value proposition as a carbon neutral, single source managed service provider.
• Emphasise Kyocera UK’s robust security offerings and compliance with industry standards.
• Deliver a product roadmap overview timely.

 GotoMarket:

• Plan and execute effective product launches.
• Work with the product adoption team to evaluate products/offerings before launching in the UK.
• Formulate marketing plans and manage the product/offering lifecycle.

 Cross Functional Communication and Collaboration:

• Align strategies with sales and other teams.
• Liaise with Kyocera Europe for joint product launches.
• Maximize marketing/sales enablement opportunities with third-party partners and suppliers.
• Collaborate with Presales, SOP, Delivery, and Support teams.

 Communications Team:

• Develop marketing collateral and assets (Internal Comms, Social media, Video, Product sheets, Presentations, Web content) in conjunction with our MarComms team.
• Launch compelling value propositions to the market.
• Deliver market leading product/offering launches.
• Develop buyer personas and positioning for targeted campaigns.
• Create and deliver product promotions in conjunction with our business planning team.

 Sales Enablement:

• Provide sales teams with assets/collateral.
• Align with the sales teams to drive awareness and incorporate market feedback.
• Develop and execute sales enablement strategy.

 Pricing:

• Maintain a clear and aligned pricing strategy.

 Customer Advocacy:

• Cultivate customer testimonials, case studies, and references.
• Gather and analyse feedback to inform product improvements.

Metrics and Analysis:

• Monitor and evaluate competitor products and marketing strategies.
• Measure the success of marketing campaigns and adjust strategies accordingly.

What we can offer you

• Salary (Competitive)
• 25 days holiday
• The ability to Buy and Sell holiday
• A Volunteer Day
• Life Assurance (4 x base salary)
• Pension Scheme
• Company sick pay
• Employee Assistance Programme
• Coaching and Mentoring
• Cycle2Work Scheme – salary sacrifice scheme to purchase bikes at a discount
• Access to additional discounts / perks
• EyeCare – Access to money off for glasses and sight test
• Flu Jab
• Eligibility for Costco Membership

Marketing Skills:

• Solid understanding of marketing principles (market research, segmentation, positioning, messaging).
• Product Management experience in B2B and B2C channels.
• Experience in the office print market would be an advantage but not essential.

 Communication Skills:

• Excellent written and verbal communication skills.
• Ability to create content for marketing promotions/campaigns and social content.

Numerical Skills:

• Work with sales and market data to maximize sales potential.
• Create reports and share insights.

Cross Functional Collaboration:

• Work closely with sales, Presales, Service & delivery, and customer support teams.

 Strategic Thinking:

• Develop and execute marketing strategies aligned with business goals.

 Customer Focus:

• Understand customer needs and tailor marketing efforts accordingly.

 Project Management:

• Manage multiple projects, deadlines, and priorities within a budget.

• KPIs: Profitability of portfolio, sales targets, lifecycle management efficiency/timeliness, and content and training delivery.
• Strong organizational and multitasking abilities.
• Effective communication and listening skills, ensuring relevant and timely communication with all stakeholders.
• Analytical skills for market insights and performance monitoring.
• Proactive approach to marketing and sales support.
• Ability to build rapport with partners and customers.
• Attention to detail in product documentation and asset publication.
• Commitment to ensuring product functionality and quality.
• Awareness of how the role impacts company performance, considering the needs of all stakeholders, and taking proactive actions to improve service.
• Commitment to achieving business goals, always going the extra mile to exceed expectations.
• Courage to try new ideas and speak up with innovative solutions.
• Understanding of how the Kyocera Group operates.

Values:

The values that underpin the Kyocera Group are the 5 C’s- Communication, Courage, Commitment, Cooperation and Consciousness. It is our firm belief that employees should live by these values and we would expect that you should show your commitment to these values by carrying out your work fairly and honourably, respecting people, our work as a business, and both our local and global community.

Equality and Diversity Statement: Kyocera is dedicated to creating a workplace where diversity is celebrated and everyone is treated with fairness, dignity, and respect. We welcome applicants from all backgrounds and are committed to providing reasonable adjustments during the recruitment process to ensure an inclusive experience for all.

Recruitment Agencies: Kyocera operates a Preferred Supplier List (PSL) of selected recruitment agencies and does not accept unsolicited CVs from agencies not on this list. Please refrain from submitting candidate details in response to this advert or to any Kyocera employees, as we are not responsible for any fees related to unsolicited CV submissions

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